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ELODIE WAGALA
FREN

Services

Services, projects & contact

Support tailored to your challenge, from diagnosis to implementation and ongoing follow-up.

Find my engagementDiscuss Your Project

Your needs

Which engagement fits your organization?

Your priority and starting point help frame an initial conversation.

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What is your priority?

Projects

Demonstration case studies

Personal demonstration projects built with synthetic data. No employer data or internal tools are reproduced.

Demonstration ASynthetic data

Data Quality & Governance Diagnostic

Problem
A customer master dataset shows duplicates and missing fields; nobody is clearly accountable for fixes.
Method
Scoring by quality dimension, business rules and controls, anomaly register, RACI ownership, risk-based prioritization.
Deliverables
Controls matrix, anomaly register, remediation roadmap, monitoring mock-up.
Interpretation
Uniqueness and completeness are the weakest dimensions: they focus the first actions.
Practical value
Defensible priorities for leadership and clearly identified owners.
Quality score by dimension (%, synthetic)
Demonstration BSynthetic data

Business Performance & Data Cockpit

Problem
Management tracks twenty indicators with diverging definitions and cannot tell which to act on.
Method
KPI dictionary, actual vs target comparison, trend and margin analysis, documented assumptions.
Deliverables
KPI cards, cockpit prototype, interpretation note, recommendations.
Interpretation
Actuals catch up with target in Q2; the Q1 gap calls for root-cause analysis.
Practical value
Fewer, better-defined indicators linked directly to decisions.
Actual vs target by quarter (index, synthetic)
Demonstration CSynthetic data

Project & Programme Performance

Problem
A multi-stakeholder programme accumulates delays with no visibility on dependencies.
Method
Objectives and deliverables, milestones, responsibility matrix, risk/dependency register, corrective actions.
Deliverables
Work plan, progress dashboard, risk register.
Interpretation
Workstreams depending on external approvals drift the most.
Practical value
Readable project governance with earlier trade-off decisions.
Progress by workstream (%, synthetic)
Demonstration DSynthetic data

Strategic Pricing & Market Analysis

Problem
Net margin varies widely across segments with no shared explanation.
Method
Price and margin analysis, segmentation, comparisons, explicit assumptions and limitations.
Deliverables
Margin map, pricing scenarios, decision-support note.
Interpretation
The key-accounts segment combines high volume with the lowest margin.
Practical value
Commercial negotiations backed by evidence.
Net margin by segment (%, synthetic)

Tutorials

Practical Data Governance & Performance

Learning content planned for the YouTube channel “Data & IA en pratique”. Each tutorial produces a tangible deliverable.

  • 1. Data Quality & Governance in Practice
  • 2. Business Performance & Data Cockpits
  • 3. Project Delivery & Operational Performance
Data Quality & Governance in PracticeVideo coming soon

How to build a practical Data Quality Control Matrix

Dimensions, rules, thresholds and owners: a reusable matrix.

Request a Data Quality Diagnostic →
Data Quality & Governance in PracticeVideo coming soon

Data Owner vs Data Steward: responsibilities and operating model

Who decides, who fixes, who controls — with a RACI matrix.

Discuss Ongoing Governance Support →
Data Quality & Governance in PracticeVideo coming soon

How to prioritize data quality anomalies using business impact

A simple impact × likelihood grid to order remediation.

Request a Data Quality Diagnostic →

Services

Three offers, one clear progression

  1. Diagnostic
  2. Implementation
  3. Ongoing Support
Recommended first engagement

01 · First engagement

Data Quality & Governance Diagnostic

Identify why data is unreliable, clarify accountability and prioritize corrections.

Deliverables

  • Mapping of data sources and responsibilities
  • Data quality rules and controls matrix
  • Anomaly register with business impacts

Who it is for

CDOs, Data Governance Leads, Data Quality Managers, BI managers and business leadership.

Request a Data Quality Diagnostic

02 · Higher-value engagement

Business Performance & Data Cockpit

Turn existing data into indicators that support decision-making and operational improvement.

Deliverables

  • Review of KPIs and their definitions
  • Analysis of gaps, profitability or operational performance
  • Dashboard mock-up

Who it is for

Executive management, finance, marketing, operations, programme directors and consulting firms.

Discuss a Performance Dashboard

03 · Recurring revenue

Data Governance Office as a Service

Help an organization run its data governance without immediately recruiting an additional team.

Services

  • Follow-up with Data Owners and Data Stewards
  • Facilitation of governance meetings
  • Monitoring of quality indicators
Discuss Ongoing Governance Support

Final pricing depends on scope, data access, complexity and deliverables.

Who I work with

The same three offers, adapted to each context

Companies & consulting firms

Data governance, quality, performance cockpits, pricing and profitability.

NGOs & international organizations

Programme monitoring, indicators and reporting, operational coordination, capacity building.

Public administrations & institutions

Information centralization, data-informed decision support, process improvement.

How I work

A complete cycle, from findings to results

  1. 01

    Diagnose

    Assess data, processes, governance and performance challenges.

  2. 02

    Design

    Define responsibilities, controls, indicators and actionable roadmaps.

  3. 03

    Deliver

    Support implementation, coordinate stakeholders and monitor progress.

Professional experience

  1. Analytics Program Director Consultant

    NewGlobe

    2025

  2. Governance, Data Quality & Stewardship

    Accor

    2023

  3. Founder

    Excellence Academia (EA)

    2022

  4. Senior Data Analyst Consultant, Expertise Department

    Quantmetry

    2022

  5. Training Manager

    OSEEAN

    2021

  6. Professional Trainer in Cross-Managerial Skills

    NUEVO CONSEIL ET FORMATION

    2021

  7. Global Marketing Strategist & Analysis

    BASF

    2020

  8. Global Marketing Strategy

    Solvay

    2019

  9. Consultant — Peacebuilding Research and Conflict Analysis

    Concordis International

    2019

  10. Senior Strategic Pricing Analyst

    FIS

    2016

  11. International Online Sales and Digital Marketing Executive

    Connect Distribution Services Ltd

    2015

  12. Project Manager Consultant, Department of Economics and Development

    Saint-Étienne Métropole

    2012

  13. Marketing Analysis and Strategic Consultant

    Independent Consultant

    2011

  14. Consultant in Sustainable Development — Internship

    Council of Europe

    2011

  15. Marketing Strategist & Geomarketing Analyst

    Groupe Hersant Media

    2000

Resources

Downloadable templates

Templates will be published soon. Request them via the contact form.

Contact

Let's discuss your challenge

Briefly describe your context. I will come back to you with a scoping proposal.

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